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TMU Trusted Member

Ethical Mattress Co

Ethical Mattress Co provides handcrafted, certified organic, and non-toxic sleep solutions using all-natural latex, organic wool, and ethically sourced, sustainable materials.

The image featuring "The Ethical Mattress" logo with a stylized world map emphasizing eco-friendly, sustainable, and non-toxic mattress options. Perfect for educating consumers on ethical business practices and mattress choices.
Company Information
Showroom
(973) 250-6104
Member since February 1, 2026
Type
Mattress Retailer - Online & Physical Stores
  Mattress Retailer - Sleep Studio / Coaching Center
  Retailer - Bedding & Homeware
  Retailer - Foundations & Adjustable beds
Member Since
Address
387 Millburn Avenue,
Millburn,
NJ,
07041,
USA
Ships to
usa-flag
Specialty
Hybrid - Natural & Organic Latex Mattresses
Certified Organic Mattresses
Toppers, Pillows, & Sleep Accessories..

ABOUT Ethical Mattress Co

The Ethical Mattress Co. (EMC) was founded by Bryan Umiker in 2018 and opened its showroom in Millburn, New Jersey, in 2022. Drawing on over 20 years of experience in the bedding and retail industries, Bryan’s journey began in luxury retail at Bloomingdale’s, which later included leadership roles in business development at King Koil and as Vice President at Casper. Over time, he grew disillusioned with certain lower-grade product aspects and unethical sales tactics, realizing that many in the industry prioritize shareholder interests over the quality and ethical standards that consumers deserve. In response, Bryan started and created a business model focused on organic, natural, high-quality, American-made mattresses and products, paired with exceptional customer service—free from the typical sales tactics of the mattress industry.

Comfortable mattresses showroom, featuring various styles and firmness levels, ideal for improving sleep quality and finding the perfect mattress through The Mattress Underground. The store’s ethos is to provide consumers with a selection of well-made, toxin-free, natural, and organic hybrid mattresses—and other sleep products—at everyday low prices, which can be tested in a stress-free shopping experience without unnecessary frills. Whether in the showroom or online, visitors can benefit from excellent personalized customer assistance provided by EMC’s seasoned industry professionals. All their products are healthier, practical alternatives to mainstream industry offerings.

Their business operates on a “service first” mantra:
“We’re not here to make a sale, we’re here to help you solve your sleep problem.”

The principles EMC holds dear.

Bryan has a deep passion for understanding the mattress industry from every angle—sales, manufacturing, and customer interaction. His commitment to offering ethical, high-quality products truly sets him apart in the market. EMC’s own Ethical Mattress collection, carefully designed by Bryan and manufactured by BIA, has experienced steady growth in sales. As their reputation continues to grow, customers know they can expect:

  1. Quality First – EMC’s hybrid mattresses combine the support and breathability of traditional springs with the comfort of natural latex for long-lasting durability and comfort.
  2. Craftsmanship – Their mattresses are made by trusted American manufacturers, including Bedding Industries of America, with an emphasis on durability and performance.
  3. Personalized Customer Service – EMC has a relaxed, no-pressure shopping environment, and their “elf” team is always ready to guide and to answer any questions. The 100-night comfort guarantee, free local delivery, and the mattress recycling program to make every purchase convenient and hassle-free.
  4. Community Engagement – Based in Millburn, EMC serves surrounding towns like Maplewood, Montclair, and Short Hills, and supports local businesses and events. They are also thrilled to be part of our TMU community and answer any questions you may have on TMU Mattress Forum.

What sets EMC apart is its commitment to quality, comfort, and personalized service. Bryan and his team’s focus on helping customers find the right sleep solutions, paired with high-quality hybrid mattresses and lasting relationships, makes EMC a trusted choice for many.

Quick Access Hub

Ethical Mattress is a Trusted TMU Member that handcrafts certified organic, non-toxic hybrid mattresses using natural latex, wool, and cotton. They focus on sustainable, toxin-free sleep with personalized and ethical customer care.

We’re eager to see more of what the community has to say as Ethical Mattress Co collection of insights continues to grow:
Feel free to join our Mattress Forum and share your thoughts. It’s free, and your feedback can help others make informed buying decisions.

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