MFC (MFC Latex Canada) is a Canadian online retailer specializing in latex mattresses and sleep products, with a strong emphasis on knowledgeable, personalized guidance and helping customers find the right combination of comfort, support, materials and value.
Today, MFC’s mattress collection is centered on latex, with Canadian-made 100% latex and latex-hybrid designs using GOLS-certified organic Dunlop, Natural Talalay, and Dunlop & Talalay latex. Many of its mattresses feature modular, customizable constructions that allow individual latex layers to be rearranged or replaced, giving sleepers greater flexibility to fine-tune firmness and comfort as their needs change over time.
MFC has also maintained a close working relationship with Canadian latex mattress manufacturer *Nature’s Embrace for more than two decades*. That long-standing partnership brings together MFC’s experience in personalized online service with 40 years of extensive hands-on expertise in latex mattress design and Canadian manufacturing. Over the years, the relationship has played an important role in the development and manufacture of MFC’s latex offerings, including its customizable Presto designs.
With a focus on material transparency, durable construction, and meaningful customization, MFC offers consumers knowledgeable guidance across the differences between Dunlop and Talalay latex, firmness and layering choices, all-latex versus hybrid construction, and the natural materials used throughout its sleep products. The result is a distinctly latex-focused approach built around helping each customer find a solution suited to their individual comfort preferences, sleeping needs and budget.
We have been made aware of several fraudulent websites that impersonate MFC and falsely claim to sell its products. These websites are not affiliated with MFC and should be avoided.
Please purchase only through MFC’s official websites:
https://en.memoryfoamcomfort.ca & https://fr.memoryfoamcomfort.ca/.
Read more about the fraudulent sites in this forum topic. URGENT SAFETY ALERT: Please do not purchase from these websites.
If you are unsure whether a website is legitimate, don’t hesitate to get in touch with MFC directly before making a purchase. Fraudulent domains reported include:
Highlights: Family-Owned | Build-Your-Own Mattress System | Long-Lasting Comfort
(10″-10.75″) Presto Comfort Organic Latex Mattress – All Latex Mattress
(10″) Presto Firm Organic Latex Mattress – All Latex Mattress
(10″-10.75″) Presto Dunlop Talalay Latex Mattress – All Latex Mattress
(10.75″) Presto Pocket Coil Hybrid Latex Mattress – Hybrid Latex Mattress
(10″) Presto Foam Hybrid Latex Mattress – Hybrid Latex Mattress
(10″-10.75″) Presto Hard Dunlop Coir Latex Mattress – Hybrid Latex Mattress
DIY Mattress Transition Layers ~ HR Foam
(10″) Presto Customizable Organic Latex Mattress ~ All Latex Mattress (Discontinued as of September 2026)
(6″ or 10″) Maoli Natural Latex Mattress ~ All Latex Mattress
(12″) Cumulus Memory Foam Mattress ~ Latex Hybrid Mattress
(6″) High Resilience Foam Mattress & Cover ~ HR Foam Mattress
Memory Foam Mattress Topper – Classic Comfort, 3 lb/ft³ viscoelastic polyurethane memory foam, pressure-relieving contour layer, heat-sensitive body-molding response, CertiPUR-US certified foam, available in 2″–3″ thickness, standard sizes
As a Trusted Member since 2011, MFC has consistently served as a dedicated expert, guiding shoppers toward superior sleep solutions. MFC empowers customers to make well-informed mattress choices.
We’re eager to see more of what the community has to say as MFC’s collection of insights continues to grow:
Feel free to join our Mattress Forum and share your thoughts. It’s free, and your feedback can help others make informed buying decisions.
Tyson Burch, CEO of MFC Latex Canada, represents MFC on The Mattress Underground’s Trusted Expert panel, bringing hands-on knowledge of latex mattress materials, construction, customization, and Canadian manufacturing.
MFC’s connection to Canadian latex mattress manufacturing extends back decades through its long-standing partnership with Nature’s Embrace. This close relationship provides MFC with extensive practical experience across latex mattress design and construction, including organic Dunlop and Talalay latex, all-latex and hybrid designs, customizable layering, and different firmness and comfort configurations.
Tyson can help TMU subscribers better understand how latex type, layer thickness, firmness, mattress construction, and support systems work together, and how those choices may affect comfort, pressure relief, support, durability, and the overall feel of a mattress.
MFC’s customizable and modular approach also gives Tyson particular insight into layer selection and rearrangement, firmness adjustments, and ways to modify an existing configuration when a sleeper’s first choice needs some fine-tuning.
At MFC, we believe that choosing a mattress starts with understanding what you’re sleeping on and how the different materials and components work together. There isn’t one firmness, construction, or layering combination that’s right for everyone, which is why we put so much emphasis on helping people understand their options.
I’m happy to answer questions from TMU subscribers who are researching latex, comparing Dunlop and Talalay, working through firmness or layering choices, or trying to fine-tune an existing latex sleep system. Whether you’re considering one of our mattresses or simply trying to better understand latex construction, I’m here to share what I know and help you work through the choices. For us, it’s not just about finding something that feels right today.
One of the things I value about latex and modular mattress design is the ability to adjust and adapt a sleep system as your needs change.
⭐️ Better sleep starts with understanding your options — choosing the right materials, the right support, and a mattress that can adapt with you.⭐️
Tyson B. ~ CEO & Expert, MFC Canada
MFC Canada ~ TMU Trusted Member